about us

The Label, where contemporary style meets timeless Indian tradition. We offer a thoughtfully curated collection of casual and semi-formal Indian wear, along with bespoke designs tailored to your personal style. Whether you’re looking for something easy-going yet elegant for a day out or a sophisticated outfit for a special occasion, we have something just for you.

Our boutique was founded on the belief that Indian fashion can be both effortless and exquisite. We combine the comfort of modern silhouettes with the beauty of traditional craftsmanship, bringing you clothes that are as versatile as they are stylish. Each piece in our collection is designed to complement your lifestyle—easy to wear, beautifully detailed, and always on trend.

At Amara - The Label, we understand that every individual is unique, which is why we also offer bespoke services. We work with you to create a one-of-a-kind piece that reflects your personality, vision, and needs. Whether you’re after a custom kurta, a chic saree, or a perfectly tailored lehenga, we ensure your outfit is as distinct as you are.

Our goal is to bring you the best of both worlds: the ease of modern fashion and the timeless beauty of Indian design. Step into our boutique, explore our collections, and let us help you find the perfect outfit that fits both your style and your life.

For bespoke services - visit our store or call us at - 9650365004